Formats
Keynote (45-60 min)
High-energy talk that teaches the full SHIT framework with live analysis of trending content. Perfect for conferences, all-hands, and university events.
- Live SHIT scoring of real content
- Audience participation
- Funny, sharp, zero PowerPoint comas
- Everyone leaves at Level 2+ minimum
Workshop (2-4 hours)
Hands-on training where participants practice the SHIT framework on real media. Small groups, deep skill-building, lasting impact.
- Groups of 10-100
- Bring-your-own-article exercises
- Sparring partner setup
- Everyone leaves at Level 3+ minimum
Who Books SHIT Talks
🏢 Companies
Teams making decisions based on headlines need to be making decisions based on facts. PR, comms, marketing, and leadership teams.
🎓 Schools & Universities
The media literacy education the curriculum forgot. Student orgs, journalism programs, education conferences, faculty development.
🏛️ Community Organizations
Libraries, civic groups, parent associations, church groups - anyone who wants better conversations without losing friends.
📰 Media Organizations
Newsrooms that want to demonstrate commitment to transparency. The good ones aren't afraid of scrutiny.
What Makes a SHIT Talk Different
Most media literacy presentations are boring. Academics reading slides about "critical thinking" while the audience checks their phones. That's not what this is.
A SHIT Talk is funny, crude, memorable, and practical. People remember "The Shartocalypse" long after they've forgotten the academic definition of "motivated reasoning." That's by design. The framework sticks because the language sticks. And once the language is in someone's head, they can't unsee the manipulation.
We pull real content - headlines from that morning, videos trending that week, posts from platforms the audience actually uses - and score them live. The audience watches manipulation get dissected in real time on content they recognize. That's the moment it clicks. That's when they realize their own feed is full of SHIT.
After a SHIT Talk, Your Audience Will:
- Know the four letters and eight checks cold
- Be able to score any piece of content in 60 seconds
- Understand why their emotions are the target, not the evidence
- Have a shared vocabulary for discussing media quality without fighting
- Never look at a headline the same way again